Kraft’s Iconic Blue Box Mac and Cheese Finally Ditches the Dairy

Kraft Mac & Cheese, a beloved staple in American households since 1937, is getting a dairy-free makeover with the launch of Kraft NotMac&Cheese. Developed in partnership with Chile’s The Not Company, this plant-based version of the classic is the first of its kind to hit store shelves in the United States. The creamy base is made with fava bean protein and coconut oil powder, offering a vegan alternative without artificial dyes.

In addition to the mac and cheese, Kraft Heinz has also released plant-based versions of its iconic cheese Singles and mayonnaise under the joint venture with NotCo. With plans to scale into more categories and expand internationally in 2024, the partnership aims to transform Kraft Heinz’s product portfolio with sustainable, ethical, and plant-based options. This move towards plant-based innovation is part of The Kraft Heinz Not Company’s mission to bring delicious plant-based foods to the masses.