La Vie, a French plant-based meat brand, has introduced vegan salami sticks in the UK, which are said to be a category first. Available in Classic and Spicy flavors, these sticks are made from wheat, vegetable proteins, natural spices, and fruit flavorings. They are high in protein, a good source of fiber, and contain less saturated fat, salt, and calories compared to traditional pork-based salami snacks. Additionally, they are free of artificial colors, flavors, preservatives, and nitrates, making them a healthier alternative for consumers.

La Vie's launch of vegan salami sticks coincides with an Out-of-Home (OOH) campaign and a partnership with PETA, emphasizing the message that "Pork Is Dead" and promoting a more sustainable future with plant-based products. The brand aims to make it effortless for consumers to switch away from pork with their range of pork alternatives. La Vie's products have been praised for their environmental benefits, using significantly less CO₂, water, and land than conventional pork products. The new salami sticks can be found at supermarkets across the UK, catering to those participating in Veganuary.