La Vie Partners With Papa Johns to Launch Hawaiian Vegan Pizza Across the UK

French plant-based meat brand La Vie has partnered with pizza giant Papa Johns to launch the new Hawaiian Vegan Pizza in the UK. The pizza consists of a classic tomato base topped with pineapple, dairy-free cheese, and La Vie’s plant-based ham, now available at Papa Johns locations UK-wide. Papa Johns Marketing Director, Rebecca Carroll, expressed excitement about the partnership, stating that the new plant-based pizza offers a bold new way to experience a traditional pizza topping, meat-free.

La Vie's plant-based ham, developed over five years, is made with just seven ingredients and is said to be nutritionally superior to conventional ham. Featuring five times less saturated fat and 19.5g of protein per 100g, the ham is now available at various supermarkets in the UK. La Vie's CEO, Nicolas Schweitzer, emphasizes that the partnership with Papa Johns aims to make vegan choices accessible and exciting for everyone, inviting customers to try the "ultimate plant-based twist" on the classic Hawaiian pizza to decide where they stand on the controversial pineapple-on-pizza debate.