La Vie Puts Plant-Based Bacon on the Menu at London’s Terry’s Cafe for Three Days

French plant-based meat brand La Vie is taking over Terry’s Cafe in London, replacing pork with their plant-based bacon and ham for a three-day event starting on October 29. The takeover includes 100 free meals, each consisting of a main, a dessert, and a drink, which can be reserved on Eventbrite on a first come, first served basis. Branded as “Pork Is Dead at Terry’s”, the menu, called "Le Full French", will feature vegan versions of traditional cafe breakfast and brunch dishes.

La Vie’s co-founder and CEO, Nicolas Schweitzer, expressed excitement about bringing a French twist to one of London’s iconic cafes and showcasing that a proper fry-up can maintain indulgence and nostalgia without using pig products. La Vie has previously collaborated with plant-based pizza chain Purezza and recently added tofu products at Tesco and Ocado. Terry’s Cafe, a family-run establishment known for its all-day fry-up, is looking forward to incorporating La Vie’s plant-based options into their menu during the event and providing attendees with a taste of their vegan offerings.