Laird Superfood Fills CFO Vacancy After $86.5M Acquisition Run

Laird Superfood has appointed Mark Johnson as its new chief financial officer, filling the vacancy left by Anya Hamill's resignation. Johnson brings extensive experience in finance from his previous roles at companies such as Tropicana Brands Group and Danone/WhiteWave Foods, which will be valuable as Laird Superfood looks to integrate recent acquisitions and achieve sustainable growth. With two major acquisitions totaling $86.5 million and plans to increase net sales significantly, Johnson's expertise will be crucial in guiding the company's financial strategy.

CEO Jason Vieth praised Johnson for his operational finance experience and highlighted the importance of his role in scaling food and beverage brands within high-discipline businesses. Additionally, Laird Superfood's expansion into dairy products, such as Protein Coffee, reflects its strategy to tap into new markets while maintaining its plant-based product offerings. Johnson expressed enthusiasm for joining the company at this pivotal moment and is eager to contribute to its continued growth and financial success.