Throughout January, dozens of companies across Latin America have launched new plant-based products and introduced promotional campaigns in conjunction with Veganuary. Regional data compiled by Veganuary and HappyCow shows a 20% increase in vegan dining options across Latin America between 2023 and 2025, from 10,834 to 13,010 venues. This includes new menus, standalone dishes, and entire restaurant formats catering to vegan diets.

Participation spans multiple sectors, including retail, foodservice, e-commerce, and consumer goods. Businesses such as PedidosYa, Jumbo, Uber Eats, NotCo, Melt Pizzas, and Quillayes have implemented discounts or expanded their vegan offerings. National and local businesses are also participating with product launches and discounts, with offers ranging from discounts on vegan pasta dishes to promotions on plant-based proteins. Employers in the region are also taking part in the Workplace Challenge initiative, demonstrating a growing trend towards sustainable and plant-based options in Latin America.