Leading UK Food Wholesaler Brakes to Launch Over 50 New Plant-Based Products

Leading UK food wholesaler Brakes is launching over 50 new plant-based products as part of its Veganuary campaign. The range, called Sysco Simply Plant Based, will include options like Chestnut & Seed Roast and Sweet Potato & Red Onion Marmalade Seeded Tart, with plans to expand to include meat alternatives and desserts over the next 18 months. Brakes aims to support food service providers in catering to consumers participating in Veganuary by offering recipe ideas, menu templates, promotions, and more.

Brakes already offers a variety of vegan products and partners with popular plant-based brands. The company has also been working to help education-based caterers incorporate more plant-based meals, providing resources like recipes, menu suggestions, and cost-saving tips. By promoting a plant-forward approach, Brakes seeks to offer sustainable, healthy, and cost-effective food options to meet the growing demand for diverse and environmentally conscious choices in the industry.