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Lidl and ProVeg Partner For Plant-Based Cheese Competition
German supermarket chain Lidl and plant-based NGO ProVeg have announced a new competition in Europe to find exceptional plant-based cheese alternatives. The Lidl x ProVeg Cheese Alternative Innovation Competition is open to startups and aims to discover the most innovative plant-based cheese products or technologies.
Applicants can submit finished products or ingredients and technologies that will accelerate plant-based cheese production. Winners will have the opportunity to pitch their product to Lidl's decision makers and potentially have their creation listed under Lidl's private Vemondo label. The competition is open to businesses registered in the EMEA region, with a final deadline for entries set for April 27, 2025.
Lidl has been expanding its plant-based range, adding 28 new Vemondo Plant! products last year. The supermarket chain is responding to changing customer demands for plant-based options and aims to showcase groundbreaking solutions in the fast-growing plant-based cheese sector through this innovative competition.
Applicants can submit finished products or ingredients and technologies that will accelerate plant-based cheese production. Winners will have the opportunity to pitch their product to Lidl's decision makers and potentially have their creation listed under Lidl's private Vemondo label. The competition is open to businesses registered in the EMEA region, with a final deadline for entries set for April 27, 2025.
Lidl has been expanding its plant-based range, adding 28 new Vemondo Plant! products last year. The supermarket chain is responding to changing customer demands for plant-based options and aims to showcase groundbreaking solutions in the fast-growing plant-based cheese sector through this innovative competition.
*This summary was generated using AI.
