Lidl Becomes First Major Retailer to Receive Certification From The Vegetarian Society’s Plant-Based Trademark

Lidl has become the first major retailer to receive certification from The Vegetarian Society’s new Plant-Based Trademark, which is considered the “gold standard of plant-based accreditation”. The trademark will be displayed on Lidl’s Vemondo Plant! product range, which includes a variety of plant-based options such as ready meals, ingredients, and vegetable-based products. This certification provides customers with reassurance through an easily recognizable label that signifies the products are plant-based.

The Plant-Based Trademark goes beyond the proposed ISO definition of plant-based foods, ensuring that products not only do not contain animal ingredients but also have a key plant-based characteristic. The trademark was introduced in response to increased demand from manufacturers for plant-based terminology in the marketplace. The Vegetarian Society offers registration and trademark services for products that meet the plant-based criteria, providing customers with the confidence to make informed purchases. An international rollout of the trademark is planned following its UK debut at Plant Based World Expo Europe.