Lidl GB Launches Live Well Logo Identifying Products Aligned With the Planetary Health Diet

Lidl GB has introduced a new Live Well logo to help shoppers easily identify healthy foods that align with the Planetary Health Diet, a sustainable and plant-based way of eating. Developed in collaboration with the British Nutrition Foundation and in partnership with the World Wildlife Fund, products featuring the logo must meet evidence-based nutrition criteria, have at least one authorized health claim, and meet sustainability standards.

Over 100 Lidl own-label products, including fruit, vegetables, whole grains, and plant-based protein products, will be marked with the logo. The retailer aims to have 10% of its own-label foods meet the Live Well criteria by 2030. Lidl GB Chief Commercial Officer Richard Bourns emphasizes the importance of considering planetary health alongside human health, stating that supermarkets must take further steps to support healthier lives while meeting net-zero commitments. Lidl's commitment to increasing plant-based food sales and aligning with the Planetary Health Diet by 2050 reflects their dedication to supporting both individual health and the health of the planet.