Lidl Germany and ProVeg Open Doors for Plant-Based Cheese Startups to Join Vemondo Line

Lidl Germany has partnered with the ProVeg Incubator to launch a competition aimed at discovering innovative plant-based cheese alternatives, offering startups the opportunity to bring their products to a wider retail audience. The winning product will be sold in selected Lidl stores across Germany under the retailer’s Vemondo private label, providing exposure to a broad consumer base and the necessary support for production scaling. The competition is open to a variety of applicants, including end products, ingredients, and production technologies that could revolutionize the plant-based cheese sector.

For startups, the competition not only provides a platform to showcase their products but also the potential to have their products placed on shelves in one of Europe’s largest retailers. The winning startup will have access to Lidl's extensive customer base and the opportunity to refine their product with direct feedback from the retailer. The competition offers a unique chance for startups to collaborate with a major retailer, enter a growing market, and contribute to advancing sustainable food options in the competitive plant-based market.