Lidl Netherlands Expands and Optimizes Meat Substitute Range

Lidl Netherlands has expanded and optimized its range of meat substitutes to promote a healthier and more sustainable diet. More than two-thirds of the meat substitutes now meet the criteria of the official nutritional guideline in the Netherlands, the "Schijf van Vijf". The taste, texture, and nutritional values of the products have been improved, with a focus on reducing salt content and increasing the number of purely plant-based options.

With a goal of achieving 60% plant-based protein sales by 2030, Lidl aims to accelerate the transition to protein and make their range healthier. By offering more plant-based alternatives and improving their taste and nutritional value, Lidl hopes to make it easier for customers to make conscious choices. The supermarket is also a partner in National Meat and Dairy Free Week, offering discount offers on meat substitutes to encourage customers to try them.