Lidl Sees Plant-Based Sales Soar After Placing Products Next To Meat

Budget supermarket Lidl has seen a seven percent increase in plant-based meat product sales after placing them next to animal meat in store. A pilot study conducted in Lidl Netherlands found that visibility of plant-based options in the meat aisle has influenced customers' choice to purchase or try vegan alternatives. Customers expressed support for the change through in-store interviews and online questionnaires.

Lidl has taken various steps in Europe to promote the purchase of plant-based meat products, including price reductions to make them more affordable. The retailer has its own plant-based line called Vemondo, which offers vegan sausages, milks, burgers, and more. Lidl plans to expand its plant-based offerings in the near future to meet increasing consumer demand for sustainable and ethical food options.