Lidl Triples Plant-Based Range In Major Shake-Up

Lidl GB is expanding its plant-based food range by more than tripling its offerings, responding to a substantial increase in sales of meat-free products. The retailer will relaunch its vegan own-brand line as Vemondo Plant! and introduce 28 new products including burgers, nuggets, tofu, vegan cheeses, yogurts, and deli items. Lidl aims for 25 percent of its protein sales to be plant-based by 2030, aligning with its commitment to achieve Net-Zero emissions by 2050.

The move to enhance its plant-based offerings reflects Lidl's commitment to making sustainable and healthy choices accessible and affordable to all consumers. The retailer has seen success with plant-based products not only in the UK but also across Europe, with notable sales increases in Germany and the Netherlands. The new Vemondo Plant! line is currently being rolled out in select UK stores with a nationwide launch planned for January 2025, coinciding with Veganuary.