Lidl and Wolt Market in Denmark have committed to increasing the share of plant-based proteins they sell as part of their climate strategies. Lidl aims to double its sales of plant-based meat products and non-dairy alternatives by 2030, working with the World Wide Fund for Nature (WWF) and collaborating with researchers to reach its targets. On the other hand, Wolt Market has set a goal to halve its carbon emissions by 2028 and is using the Protein Tracker tool to track the development of its protein mix and make necessary adjustments.

These retailers are part of an industry-wide shift towards lower-emission foods, with other companies in the Netherlands, Belgium, and Germany also setting ambitious targets for increasing the share of plant-based proteins sold. This move by Lidl and Wolt Market signals a growing demand for plant-based alternatives and emphasizes the importance of transparency and responsibility in the retail industry's sustainability efforts.