The London Dungeon sparked controversy by announcing a "ban" on vegans for the month of January, in response to the Veganuary campaign. The attraction's new policy, dubbed "VeBANuary", was met with criticism and raised eyebrows within the community. However, the London Dungeon has since apologized for the stunt, clarifying that the ban was not genuine and that all visitors are welcome to explore London's gruesome history at the attraction.
In their original statement, the London Dungeon referenced the character Mrs Lovett from Sweeney Todd, who is associated with questionable meat pies. The move was condemned by animal rights charity PETA UK, who criticized the attraction for losing business and suggested that vegans may prefer visiting other iconic London attractions instead. Ultimately, the London Dungeon's anti-vegan ban was revealed to be a temporary and fictional marketing ploy.
*This summary was generated using AI.
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