Slovenian plant-based meat maker Juicy Marbles has launched a new marbled lamb product called Meaty Meat in the US and Canada. This high-protein, high-fiber lamb analogue contains 34g of plant protein and 11g of fiber per serving, making it a popular choice for consumers looking for these macronutrients.

The company's innovative technology mimics the texture and taste of conventional steak, addressing key concerns around plant-based meat alternatives. With Meaty Meat being Juicy Marbles' cheapest product yet, the startup aims to attract more consumers and expand its reach in the North American market. As the plant-based food industry continues to grow, Juicy Marbles joins a group of alternative protein firms focusing on flavor, texture, and meatiness in their products.