Luxury Vegan Silk Brand niLuu Launches in Saudi Arabia & Qatar

US-based luxury vegan silk brand niLuu has expanded its presence in the Middle East, launching in Saudi Arabia and Qatar for the first time and arriving at a new outlet in the UAE. Since its initial launch in the UAE in 2023, niLuu has been met with great enthusiasm and support, leading to the brand's expansion across the GCC region. Founder Nilufer Bracco expressed excitement for the future in the Middle East, citing a growing interest in luxury wear with socially and environmentally ethical production processes.

Specializing in vegan silk garments for women and men, niLuu's collection includes resort wear pieces, loungewear, and sleepwear made from sustainable materials such as Cupro and ECOVERO fibers. The brand's commitment to ethical production extends to their female-owned atelier in Turkey, where local women are employed and receive fair wages. By offering luxury loungewear that is both stylish and eco-friendly, niLuu aims to meet the demands of conscious consumers and redefine the boundaries of luxury fashion.