MAD Promotions Founder Karin Ridgers Receives Viva! Best Vegan PR Business Award

Karin Ridgers, founder of MAD Promotions, has been honored with the Best Vegan PR Business Award at Viva!'s 30th anniversary celebration. With a career focused on helping ethical businesses gain visibility through PR and media relations, Ridgers has supported Veganuary and worked with various vegan SMEs and charities. She has also been actively involved in promoting VegfestUK, the UK's longest-running vegan festival.

Throughout her career, Ridgers has interviewed and connected with numerous vegan celebrities, showcasing their work and contributions to the vegan movement. Through her platform VeggieVision.tv, she has empowered small vegan businesses to promote themselves on a low budget. Recognized as a "tireless force in vegan PR," Ridgers' dedication and passion for promoting vegan businesses have been instrumental in making plant-based options more accessible and visible to the public. The Viva! team commends Ridgers for her outstanding work and believes she is truly deserving of this prestigious award.