Magnum Moves Away From Pea Protein With Reformulated Vegan Ice Creams

Unilever-owned ice cream brand Magnum is revamping its vegan range in the UK by replacing pea protein with soy in three of its popular flavours - Vegan Classic, Vegan Almond, and Blueberry Cookie. The decision to switch to soy protein was made after consumer testing revealed that participants preferred the updated recipe and found that it enhanced the flavour of the ice creams. As part of the rebranding, the packaging for these products will also be updated to reflect the changes.

Magnum first launched its vegan ice creams in 2018 and has since expanded its plant-based range to include flavours like Vegan Raspberry Swirl and Vegan Sea Salt Caramel. Last year, the brand introduced the Blueberry Cookie ice cream, which features vanilla biscuit flavour dairy-free ice cream with cookie pieces and a blueberry sorbet core, all enveloped in vegan milk chocolate. Magnum aims to continue delivering a decadent and luxurious experience for plant-based consumers with its revamped vegan collection.