Magnum, a major ice cream company, has teamed up with Chilean foodtech company NotCo to develop healthier and more sustainable ice creams and frozen desserts for the US market. This partnership aims to create plant-based options and explore the use of advanced AI tools to solve formulation challenges faster and more precisely, all while keeping consumer needs in mind. Magnum has been working towards offering more sustainable options since 2018 and this collaboration with NotCo marks a significant step in their innovation journey.

NotCo's AI platform, Giuseppe AI, will be used to provide innovation and product design for Magnum. The platform is already being utilized by large food and beverage CPG companies, showcasing its effectiveness in providing solutions to complex growth and innovation challenges. This collaboration reflects a shared vision of leveraging AI technology to drive forward the development of more sustainable and consumer-friendly ice cream products for Magnum as they enter a new chapter of innovation.