‘Major Breakthrough’: 10 Brands Including Aussie And Dove Now Verified As Cruelty-Free

In a significant development, brands like Aussie, Herbal Essences, and Dove have now been verified as cruelty-free following a change in Chinese animal testing laws. Cruelty Free Kitty, a website dedicated to verifying cruelty-free brands, has added 10 new cosmetics brands to its database. Brands like Dove, Wet n Wild, and Simple are now confirmed to not test on animals anywhere in the world.

The relaxation of animal testing laws in China has allowed these brands to bypass pre-market and post-market testing requirements. While cruelty-free brands do not test on animals, it is important to note that this term is not regulated, and companies can still use it even if they conduct animal testing. The difference between cruelty-free and vegan products is also highlighted, as cruelty-free products may still contain animal-derived ingredients. This change in Chinese laws may pave the way for more brands to become cruelty-free in the future.