Malaysia’s Biggest Coffee Chain Just Launched A Vegan Menu

Zus Coffee, Malaysia's largest coffee chain, has partnered with Green Rebel to launch a new vegan menu, featuring dishes like Nasi Rendang Padang and Creamy Mushroom and Truffle Pasta. The menu incorporates Green Rebel's mushroom-based alternative protein, appealing to the growing demand for plant-based options in Malaysia. The limited-edition menu is available at over 200 Zus Coffee locations in certain states, offering ready-to-eat meals that are under 200 calories per dish.

The collaboration between Zus Coffee and Green Rebel comes in response to the increasing interest in plant-based and vegan options in Malaysia. Surveys have shown that a majority of consumers associate plant-based meat with healthiness, and many are motivated to try plant-based alternatives for health, sustainability, and environmental reasons. With the launch of this new vegan menu, Zus Coffee is catering to the changing tastes and preferences of Malaysian consumers looking for flavorful, plant-based options.