After being discontinued by Hain Celestial Group due to declining demand, Yves Veggie Cuisine, one of the world's oldest plant-based meat brands, is making a comeback in Canada under the ownership of Maple Leaf Foods. The meat giant plans to relaunch Yves Veggie Cuisine with six meat-free SKUs in time for Canada Day, focusing on maintaining the brand's recipes and formulations to ensure consistency.

Maple Leaf's acquisition of Yves Veggie Cuisine's trademark in January and filing for a range of plant-based products under the brand reflect the company's strategy to build a diversified protein portfolio and meet evolving consumer demands for health, nutrition, and variety. The relaunch will see the return of popular Yves Veggie Cuisine products to Canadian supermarkets, positioning the brand as a leader in the plant-based category and a gateway brand for consumers seeking more plant protein options.