Marks & Spencer Launches Oat Milk In Same Cartons As Dairy In ‘UK First’

In a groundbreaking move, Marks and Spencer (M&S) has launched oat milk in cartons similar to traditional dairy milk packaging. The British oat drink products are part of the vegan Plant Kitchen range, available in semi and whole varieties and fortified with essential nutrients. The decision to launch this product was driven by customer demand for vegan milk in larger sizes and packaging.

Vegan milk, particularly oat milk, has seen a surge in popularity in the UK, with a third of adults now opting for plant-based alternatives. Younger generations are increasingly choosing dairy-free options, leading to a decline in the popularity of traditional dairy products. Despite pushback from the dairy industry, the environmental and ethical impacts of dairy farming continue to drive consumers towards more sustainable and cruelty-free choices.