Martin Braun-Gruppe Embraces Cocoa-Free Chocolate with Win-Win Partnership

German bakery giant Martin Braun-Gruppe has partnered with London-based food tech startup Win-Win to introduce two cocoa-free chocolate coatings for manufacturers. This partnership will allow retailers, wholesalers, and foodservice clients access to a low-carbon alternative for their baked goods, made from carob-based chocolate combined with tiger nuts, sunflower seed, and rice.

The collaboration with Win-Win focuses on producing cocoa-free dark and milk chocolate coatings that are made using raw materials available within Europe, delivering up to three times higher yields than traditional couverture chocolate. With the cocoa industry facing challenges such as reduced yields, rising prices, and environmental concerns, the introduction of sustainable chocolate alternatives like these is a welcome change for the industry. Win-Win's chocolate coatings have already been used by various establishments and are part of a growing trend of alternative chocolate makers looking to provide more environmentally and socially sustainable solutions.