Estonian food technology company Mati Foods has introduced Fishless Fillets, a mycoprotein-based whole-cut alternative to conventional fish, in major Estonian supermarket chains and plant-based restaurants. The product was developed over a year to perfect its formulation and production methods, ensuring a satisfying eating experience with an authentic flavor and texture profile. Mati Foods has previously launched Chickenless Fillets in Finland and now plans to expand Fishless Fillets into other Nordic markets, starting with Finland due to prior success in the Finnish market with product placement and consumer engagement.

The introduction of Fishless Fillets marks Mati Foods' continued innovation in the plant-based food sector, utilizing proprietary texturisation methods to create minimally processed, protein-rich meat alternatives. The company's commitment to high standards for taste and quality has resulted in a successful product launch in Estonia, with plans for further expansion into neighboring markets to meet the growing demand for sustainable and plant-based food options.