Matt Pritchard launches our Müller Killer campaign with a splash!

Matt Pritchard joined Viva! campaigners in Leicester Square to launch the Müller Killer campaign, the biggest anti-dairy campaign yet. The campaign aims to shine a light on the cruelty and environmental impact of the dairy industry. Shocking the public with a gory mock Müller corner yogurt, the campaign highlights the brutal reality of the dairy industry, from the separation of mother cows from their calves to the zero grazing practices that keep cows confined indoors.

The launch event included a video van showcasing the Killer yogurt advert, engaging volunteers handing out vegan yogurt samples, and distributing educational materials about going dairy-free. The campaign will continue with a YogHURTS tour across the UK to educate the public about the truth behind dairy production and promote dairy-free alternatives. Supporters can join the campaign by hosting their own events or participating in the upcoming tour dates.