Meala Launches Clean-Label, Single-Ingredient Egg Replacer

Meala FoodTech, Ltd. has introduced GroundbakerTM, a clean-label, single-ingredient pea protein that mimics the performance of eggs in bakery applications. This new ingredient aims to help manufacturers cut costs, reduce reliance on fluctuating egg supplies, and simplify formulations. GroundbakerTM is allergen-free and boasts excellent water-holding capacity, making it versatile for a variety of sweet and savory food applications. Notably, the egg replacer has garnered interest from CPG bakery manufacturers and commercial cake mix producers amid supply chain challenges faced by the egg industry.

Meala's partnership with dsm-firmenich to commercialize Vertis PB Pea further expands their offerings in the food tech industry. The strategic partnership with a global food ingredients company in Europe paves the way for a new distribution network for GroundbakerTM. Meala CEO Hadar Ekhoiz-Razmovich emphasized the importance of eggs in baking and highlighted the rarity of finding a single high-performance ingredient like GroundbakerTM that can deliver the desired rise and lightness in bakery products while offering cost savings and ease of integration into existing production lines.