Israeli startup Meala has developed a pea protein powder called Groundbreaker that can replicate the functions of eggs in baked goods, providing a solution to the high egg prices resulting from the avian flu crisis. This innovation aims to help food manufacturers navigate the supply gap caused by delayed purchases of powdered eggs due to price uncertainties.

Meala's pea protein product offers the same gelling, binding, emulsifying, and foaming attributes of eggs without the price volatilities or the need for chickens. The company's environmentally-friendly process creates highly functional, allergen-free pea protein that can significantly reduce costs in baked goods applications. Meala has already secured partnerships with global companies and investors, and is expanding its capacity to meet the growing demand for its innovative egg replacement solutions in bakery and other food products.