Meat and Meatless, Side by Side: Oscar Mayer Bets on Flexitarians

Oscar Mayer has launched a new product called EveryBun packs, which combine plant-based hot dogs with meat-based hot dogs. This new offering is aimed at catering to everyone, especially flexitarians and mixed households who want to please both meat-eaters and vegans in one convenient package. The new product was also designed to prevent cross-contamination and provide a middle ground where meat and meatless products can coexist.

The brand is targeting Los Angeles, known for having high concentrations of both hot dog and plant-based eaters, with free giveaways of the EveryBun packs. Research shows that there is a growing trend towards flexitarianism, with more Americans opting for plant-based meats over animal-based ones. If successful in their testing markets, the EveryBun packs may be rolled out nationwide, catering to the evolving preferences of consumers for both meat and meatless options.