In January 2025, amidst devastating events like the Los Angeles wildfires, there have been heartwarming demonstrations of strength and community. Businesses across the county, including brands like Beyond Meat, Veggie Grill, and Monty’s Good Burger, have come together to donate supplies and provide free food to evacuees and firefighters. Additionally, Nasoya launched the Power of 9 campaign to educate people about tofu's protein content, a new study indicated that swapping bacon for nuts could reduce dementia risk, and there is ongoing research into creating dairy-like plant-based cheese.

On the vegan food front, Maya’s Cookies introduced a special Black History Month collection, Meati Foods launched mycelium breakfast patties at Sprouts, Hodo expanded its tofu products to major retailers, Heura opened a plant-based meat innovation lab, and Ben & Jerry’s unveiled a new dairy-free flavor. In industry news, Great State Burger added Rebellyous’ plant-based chicken patty to its menu, a survey revealed a 21% increase in vegan-friendly restaurants in Latin America, and the University of California announced a new plant-based food system course starting in 2025.