Meati Opens Online D2C Store with Subscription for Mycelium Steak, Chicken & New Mystery Products

Colorado-based mycelium meat producer Meati has launched an online direct-to-consumer store, the Meati Marketplace, offering subscriptions for its alt-meats. The Innovation Kitchen Subscription, priced at $169, provides customers with current products as well as new mystery innovations every month for feedback purposes. This move comes amidst challenging times for US alternative meat brands, with many facing layoffs and closures due to a tough economic climate and declining retail sales in the plant-based meat sector.

Meati's direct-to-consumer approach aims to engage with its consumer community and drive sales by offering innovative products directly to customers. The company, known for its mycelium steaks and chicken cutlets, has also expanded its production capacity with a new 'mega ranch' in Colorado. This direct consumer engagement strategy, along with partnerships with chefs and distribution agreements, positions Meati for continued growth and success in the alternative meat market.