Meatless Farm Enters Wider Bidfood Network with School Sausage Launch at Its Core

Meatless Farm has expanded its partnership with foodservice distributor Bidfood to offer its plant-based products to a wider network of UK foodservice operators. This includes their full range of products such as free-flow mince, plant-based sausages, and plant-based chicken breasts. The brand has already been listed nationally at Butlins since last year and now aims to reach schools, hospitals, and other foodservice establishments through this extended partnership.

One immediate outcome of this expanded collaboration is the introduction of Meatless Farm's plant-based sausages in 950 UK schools through Caterlink. These sausages, made from pea and rice protein, are aimed at providing a high-protein, allergen-free option for school menus. In addition to schools, Meatless Farm has also recently added plant-based chicken nuggets to its listing with Brakes and has partnerships with other well-known establishments like Pret a Manger, Itsu, and TGI Fridays. Meatless Farm's CEO, Adam Lyons, sees this expansion as a key milestone for the brand, catering to the increasing demand for plant-based options across various sectors within the foodservice industry.