British plant-based meat brand Meatless Farm has launched two new products, including a redeveloped Signature Burger and new Crispy Nuggets. The Signature Burger now boasts a superior taste profile, juicier bite, and improved texture, making it the brand's best ever burger recipe. Independent consumer sensory testing has rated the burger as highly as the market leader on taste, with a +58% higher priced purchase intent. The Crispy Nuggets feature a chicken-style centre coated in a golden tempura batter and can be prepared in an air fryer in just eight minutes, matching leading branded chicken nuggets on taste and delivering +139% higher purchase intent in sensory testing.

Meatless Farm's new launches focus on offering plant-based products that compete with the best in their category while keeping prices accessible for everyday shoppers. Their mince continues to be the best-selling 100% plant-based mince, and their Pork & Apple Sausages are the fastest-growing branded sausage in the category. The company's Head Chef emphasized the importance of raising the bar on taste and texture without pushing into premium price points. The Signature Burger will be available at Asda, while the Crispy Nuggets can be found at Sainsbury's starting this month.