Meatly, a cultivated meat company, recently became the first in Europe to receive regulatory approval for selling cultivated chicken for pet food in the UK. The company was able to achieve this milestone with a team of just ten people and a funding of £3.5 million. Meatly also became the first company to be certified under C-Label, a new trademark for cultivated food products launched by V-Label.

By partnering with C-Label, Meatly aims to enhance consumer confidence in their products by ensuring transparency, high quality, safety, and ethical standards. The certification aligns with Meatly's mission and branding strategy, and the company believes that certifications like C-Label will play a crucial role in shaping the future of the cultivated food industry by accelerating the mainstream acceptance of cultivated products for both humans and pets. Meatly hopes to set the standard for the industry and establish healthy, safe, and ethical cultivated meat as the norm.