Meet the Michelin-Recognized Chef Bringing Vegan Food to Canada’s Meatiest Barbecue Joints

Michelin-recognized chef Matthew Ravenscroft is collaborating with Hellmann’s Canada to introduce vegan options at traditional meat-centric barbecue joints in Toronto and Calgary. Through this partnership, iconic barbecue restaurants are offering meatless versions of their signature dishes featuring Hellmann’s Vegan Mayo during Veganuary. Ravenscroft emphasizes the importance of creating flavorful dishes that appeal to both plant-based enthusiasts and omnivores, showcasing the surprising and delicious possibilities of plant-based cooking.

Ravenscroft, who has a long-standing mission to promote vegetable-centric eating, believes in the transformative power of cooking with plants. He sees a shift in the culinary world towards more refined and creative plant-based dishes that are captivating even to omnivores. By highlighting the versatility and potential of plant-based cuisine, Ravenscroft hopes to empower people to appreciate and enjoy cooking vegetables, ultimately changing the food culture towards a more sustainable and creative approach to food preparation and consumption.