UmYum is a plant-based brand founded by Baz and Katherine Corden, known for their high-end, artisanal dairy-free cheeses and butters. The couple's journey to creating dairy-free products began when Katherine had to eliminate dairy from her diet while nursing their daughter. This led to the creation of UmYum, which offers a variety of creative cheese and butter flavors, appealing to vegans as well as those with dairy allergies or intolerances.

Despite facing challenges during the COVID-19 pandemic, the Cordens found success with UmYum by focusing on simple, high-quality ingredients and minimal processing. Their products have gained popularity among a wide range of consumers, including meat lovers. With UmYum expanding to Southern California and soon to the rest of the US, the couple hopes to continue creating delicious plant-based products that bring people together over a shared culinary experience, emphasizing the power of food to bridge divides and create connections.