Beyond Meat's share price has had a turbulent week, starting at an all-time low of 50 cents and rising to $7.69 before settling at $3.58. The rally was sparked by social media hype and the addition of Beyond Meat to a Meme Stock ETF, leading to a short-squeeze among investors who were betting against the company. Additionally, an expanded distribution deal with Walmart further excited investors, with the stock price closing at $3.62, its highest in nearly three months.

The company has been facing challenges, including declining sales and a recent proposal to eliminate over $800M of debt. Despite the rollercoaster ride on the capital market, investors like Dubai-based real estate developer Dimitri Seminikhin see a road to profitability for Beyond Meat with recent moves towards traditional plant proteins and a focus on becoming EBITDA-positive by 2026.