Mike Tyson's Mr. Charlie's Launches Potato Ice Cream in Fast-Food First

Mr. Charlie’s, a plant-based quick-service restaurant, is marking its third anniversary by launching a first-ever fast food item: "Mr. Fluff-Head," a potato-based vanilla ice cream topped with Mike Tyson’s signature chocolate ear. The launch event will feature a meet-and-greet with Tyson, exclusive merchandise, and complimentary ice cream during the launch window. Carma HoldCo.’s recent investment in Mr. Charlie’s aims to expand the brand’s presence in the plant-based food sector, offering franchise opportunities.

Potato milk, a new dairy alternative, has sparked interest in the food industry due to its sustainability and versatility. With the introduction of Mr. Fluff-Head, Mr. Charlie’s consolidates its reputation for culinary innovation, offering customers indulgent yet sustainable food options. As the chain continues to attract vegans and flexitarians with plant-based fast-food alternatives, Tyson’s investment is set to accelerate Mr. Charlie’s expansion plans and offer second chances through employment opportunities.