India's love for dairy has led to the rise of plant-based milk alternatives in the country, with Life Health Foods launching a high-protein range under its So Good brand. The new products cater to the increasing demand for protein from plant-based sources among Indian consumers, who are looking for healthier and more sustainable options than traditional dairy.

The protein-rich soy and almond milks from So Good are fortified with essential micronutrients and offer more protein per cup than cow's milk. With the plant-based dairy industry on the rise in India, companies are introducing protein-boosted products to cater to the growing demand for plant proteins. Investors and industry giants are also showing interest in plant protein startups, indicating a promising future for the plant-based food sector in the country.