MilkLab Brings Plant-Based Milks to New Zealand Retail to Fuel Its Home Baristas

MilkLab, known for its barista plant-based milks, has launched its oat and almond milks in New Zealand to cater to the country's growing at-home coffee culture. The brand aims to set the benchmark for plant-based milks in the market, leveraging New Zealand's sophisticated coffee culture and high coffee consumption per capita. With a focus on delivering superior texture, stretch, pour, and mouthfeel in coffee beverages, MilkLab's products offer a clean, nutty taste with almond milk and a naturally sweet, creamy profile with oat milk.

Having already established a presence in New Zealand through coffee shops, MilkLab is now targeting coffee connoisseurs and mixology enthusiasts in the retail space. By partnering with renowned coffee roastery company Allpress Espresso, the brand is looking to offer barista-quality plant-based milks for home brewers, expanding its reach in the country's thriving at-home coffee market. The expansion into New Zealand comes at a time when MilkLab's parent company, Noumi, is undergoing a takeover to resolve debt issues, signaling a new chapter for the brand in the region.