Millie Bobby Brown Launches Vegan Fragrance Line

Actress Millie Bobby Brown has expanded her cruelty-free beauty brand, Florence by Mills, by launching a new vegan fragrance line called Wildly Me. Priced between $24 and $65 depending on size, the fragrance embodies the essence of individuality and authenticity, reflecting Brown's personal journey into adulthood and the brand's ethos of self-love and acceptance. Created in collaboration with fragrance house Givaudan, Wildly Me features notes of bergamot, sage, purple iris, wisteria, lavender, periwinkle florals, sandalwood, and cedarwood, offering wearers a botanical and harmonious blend.

Fueled by the success of Florence by Mills beauty as the third most Googled celebrity brand and one of the most followed beauty accounts on social media, Wildly Me marks the brand's foray into the fragrance realm, catering to the sensibilities of the Gen Z demographic. The elegantly designed glass bottle symbolizes the brand's commitment to beauty and self-expression, inviting wearers to embark on their own journey of authenticity and embrace Wildly Me as an extension of themselves. To explore the fragrance and other offerings from Florence by Mills, visit their website at FlorenceByMills.com and engage with them on Instagram at @florencebymills.