Misfits Protein Bars Are No Longer 100% Vegan, And Customers Are Not Happy

Misfits Health, known for its vegan protein bars, recently introduced a new range of bars containing animal-derived ingredients, including bovine collagen and dairy chocolate. Customers, particularly vegans, are unhappy with this change, as the brand's previous bars were marketed as 100% vegan. The use of animal products in the new "Stuffed" bars has led to backlash from the vegan community, with many expressing disappointment and questioning the company's ethics.

The decision to include non-vegan ingredients in the new protein bars has sparked criticism and concern among former Misfits customers. Some have stated that they would prefer to support a fully vegan company rather than have to second-guess the ingredients in the products they are purchasing. In response to the backlash, Misfits has clarified that its existing plant-based bars will remain suitable for vegans, but the new Stuffed bars are not vegan-friendly and are only available in the US.