British brand MOMA Foods has introduced four new oat milk products to target incremental sales. The launch includes two flavoured varieties, including a Salted Maple & Hazelnut Oat Drink and a Pistachio Oat Drink. The company is also expanding into functional products with an Immunity Support Oat Drink fortified with essential vitamins and minerals. Additionally, MOMA has launched a Ready-to-Drink Chai Oat Latte combining oat milk with tea extract and aromatic spices.

These new products build on MOMA's refreshed brand positioning focusing on taste and sustainability. The company's oats are sourced within a 60-mile radius of its UK factory. The new flavoured oat milks will be available at Morrisons, Waitrose, and Amazon, while the Immunity Support Oat Drink and Chai Oat Latte will launch at Waitrose. All products will also be sold on MOMA's website to reach consumers directly.