Montezuma’s Launches New Vegan Truffles in Time for Valentine’s Day
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Montezuma’s Launches New Vegan Truffles in Time for Valentine’s Day

Vegconomist • Jan 29, 2025
British luxury chocolate brand Montezuma’s has introduced a new vegan truffle selection named Viva Las Vegan in anticipation of Valentine’s Day. The box of nine truffles comes in three different flavours — Hazy Days (Hazelnut), Sweet Escape (Caramel), and Berry Delicious (Strawberry), packaged in fully recyclable materials and priced at £10. This release is targeted towards vegans, flexitarians, and those looking to reduce their dairy intake, free from gluten, colorings, GMOs, and palm oil.

Montezuma’s already offers a variety of dairy and plant-based chocolates, with more than half of their products suitable for vegans. The company’s range includes Dark Peanut Butter Truffle Bites, Dark Chocolate Giant Buttons, and Black Forest chocolate bar with cherry. With the growing trend of consumers choosing plant-based options for health benefits, the vegan chocolate market is projected to reach $2 billion by 2032. Montezuma’s enticingly describes their new truffles as “deliciously moreish” with a choice of sticky caramel, nutty praline, and fruity strawberry flavours, promising a rich, creamy, and indulgent plant-based treat every time.
*This summary was generated using AI.
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