More Than A Quarter Of Veganuary 2024 Participants Are Still Vegan

A survey of Veganuary 2024 participants found that more than a quarter had gone vegan, with the majority significantly reducing their consumption of animal products. Eighty-one percent had cut down on animal products by at least half, showing a lasting impact from the challenge. Veganuary's International Head of Communications, Toni Vernelli, highlighted the long-term effects of the challenge, emphasizing that it goes beyond just a one-month pledge.

Participants credited Veganuary with helping them make better food choices, with many feeling inspired in the kitchen and becoming more adventurous with their meals. Discovering that making the change to a vegan diet was easier than expected was a major factor in those who remained vegan. Furthermore, 65 percent reported overall health improvements, particularly in energy levels and mood. The survey also indicated a high likelihood of participants trying Veganuary again in the future, with many expressing a strong interest in participating again.