MUST-SEE: Why Brands Are Ditching Mohair After PETA’s Exposés

Following PETA Asia's investigations exposing the mistreatment of goats in the mohair industry, a growing number of major brands, including FAO Schwarz, adidas, Columbia, Gap, UNIQLO, and Zara, have decided to ban mohair from their products. The investigations revealed that workers in South Africa, the top mohair producer, were handling goats in a cruel and violent manner, leading to widespread suffering and unnecessary harm. Shearers were seen mistreating goats, lifting them by their tails, sitting on them, and even cutting their throats. Additionally, workers rushed through the shearing process, leaving the goats cut up and bleeding.

The decision by these brands to abandon mohair highlights a shift in the industry in favor of more ethical practices. Despite this progress, there is still more work to be done to protect the well-being of goats and ensure they are not subjected to such cruelty. PETA continues to advocate for the end of mohair production and urges individuals to support the cause by calling on companies like Steiff to cease selling mohair products. Together, efforts to end the use of mohair in consumer goods can help prevent further harm to these animals.