MyBacon Enters Wegmans as Mycelium Brand Reports Category-Leading Growth

MyForest Foods has secured placement for its mycelium-based MyBacon product at Wegmans Food Markets, a highly selective grocery chain in the United States. The product has seen significant growth, with 74.8% growth over the past year and accounting for 35.5% of category dollars. MyForest attributes this success to its unique product, made from whole-cut organic oyster mushroom mycelium and grown through a vertical farming process on Ecovative’s AirMycelium platform.

The placement at Wegmans follows a period of rapid distribution expansion for MyForest, with products being rolled out nationally at Whole Foods Market and distribution in over 1,200 outlets across 45 states. The company sees this move as a signal to other buyers, highlighting Wegmans' reputation for selectivity and loyalty among shoppers. MyForest hopes that this placement will lead to further interest and inquiries from other retailers looking to add the innovative MyBacon product to their shelves.