MYOM Gains First Retail Listing at Whole Foods UK, Enabling Consumers to Make Their Own Oat Milk

MYOM, a company offering a premix that turns into oat milk when water is added, has secured its first retail listing at Whole Foods Market stores in London. The MYOM Original Oat premix will be available in two sizes, and tastings will be held at a Whole Foods store in Kensington High Street. The product is sold in recyclable pouches and reduces packaging waste and transport emissions associated with traditional plant-based milks.

Founded by brand expert Mike Curtis, MYOM is described as one of the most sustainable milks available, with support from advisors and investors from well-known companies. The product has received accolades at various awards ceremonies and has gained popularity among consumers. MYOM is currently in talks with other retailers for additional listings, suggesting potential growth for the company in the near future.